New Jersey Mortuary Science Practice Exam

What is a price reduction statement?

1. A statement reflecting regular price

2. A suggestion that a service is offered at a reduced price

3. Any mention of prices

4. Only the term 'sale'

The correct answer is: A suggestion that a service is offered at a reduced price

A price reduction statement is considered a suggestion that a service is offered at a reduced price. This type of statement is specifically designed to alert potential clients that a discount is available, which can encourage them to make a decision regarding the service. It serves a marketing purpose by enhancing the appeal of a service through the implication of savings. In this context, a price reduction statement goes beyond simply mentioning a price; it indicates a change to a lower price point specifically for promotional reasons. The correct choice focuses on the promotional nature of the statement, which is key for understanding how pricing strategies are utilized in marketing. Other options do not capture the specific nature of what a price reduction statement entails. For instance, just mentioning regular prices or any mention of prices does not inherently suggest a reduction. Additionally, solely referring to the term 'sale' may imply a price reduction but does not encompass the broader context of a price reduction statement itself.