New Jersey Mortuary Science Practice Exam

Which of the following statements is true regarding advertisements?

1. They can mislead about pricing

2. They must indicate the true firm name of the mortuary

3. They are optional for trade services

4. They require direct mail distribution

The correct answer is: They must indicate the true firm name of the mortuary

The statement that advertisements must indicate the true firm name of the mortuary is crucial because it ensures transparency and fosters trust in the profession. By requiring the true firm name to be included, regulatory bodies aim to prevent potential deception. This obligation helps consumers identify the specific mortuary they are considering and allows them to make informed decisions based on accurate information. Transparency in marketing practices helps maintain ethical standards within the mortuary profession and enhances accountability. Other options may not align with the ethical advertising standards required in the field. For instance, while advertisements should not mislead about pricing, the statement that they can mislead does not hold as true in the context of ethical advertising practices. Similarly, although advertisements can be beneficial, they are not considered optional for trade services in the same way that ethical guidelines typically emphasize the need for clear communication. Direct mail distribution is just one method of advertisement and is not a requisite for all types of marketing efforts.